Chi Chi Brow Pomade Review – Medium Brown

Chi Chi Cosmetics Brow Pomade in Medium Brown - Cheaper alternative to Anastasia Beverly Hills Brow Pomade? // Maddie's Beauty Spot

Since I first saw on Instagram that Chi Chi was coming out with a Brow Pomade I was incredibly excited as I’ve always held off on getting the Anastasia Beverly Hills Brow Pomade since I couldn’t try out actual colours. It’s a lot of money to fork out without trying it first, considering unless you’re buying from Net-A-Porter they’re $39 online.

The Chi Chi Brow Pomade is not online yet, hence why I can’t link it here, however, it is available at Myer for $14.95 now, and the same at Target soon, from what I’ve heard. This Pomade is described as creamy, and should be used in soft feather strokes to look as natural as possible. I’m not really a fan of the super drawn on brows, as I think they don’t look very flattering. I’ve also had quite a lot of brow, but they are a bit sparse in between hairs so after shaping them, I decided to try out this pomade!

I purchased the Model’s Prefer eye brush at Priceline for $12.99 to use with the pomade after asking on my favourite Facebook group “Instabeautyau” what everyone preferred for pomade. It works fantastically as it’s firm and allows me to make small quick feather strokes in my brows. I start my brows in the middle as I can touch up the front as needed.

The Actual Pomade:

  • Super Creamy – I actually left the lid off for a few hours to dry it out a bit as it’s so creamy.
  • Another creamy tip is, once you have dabbed the brush in the pomade, swipe it across the inside of the lid to get rid of some excess product. You don’t want to be having texta brows!
  • It definitely smudges in the first few seconds, so you have time to play around with it, and get the lines right, and after a few seconds it sets.
  • There are 6 shades, four different shades of brown in “Soft Brown”,  “Medium Brown”, “Dark Brown” and “Black Brown”, and two lighter colours in “Blonde” and “Taupe”. The shade range is a bit disappointing, but what can you say really for a cheaper brand?


  • This actually lasts until I take it off with makeup remover, which I was really impressed with!


  • The pomade doesn’t keep my unruly brows down, so I just use a clear brow gel from Essence, which I think was about $4?
  • I definitely think this could be comparable to the Anastasia Beverly Hill Dipbrow, although since I don’t own it, I can’t say for sure that it is a dupe, but definitely similar enough for a cheaper alternative! If you do have both, let me know what you think?

I rate this brow pomade as 8.5/10 for my first experience into Brow Pomades – it fills in my brows well and once set, does not move. For a budget version, I’m pretty impressed!

Chi Chi Cosmetics Brow Pomade in Medium Brown - Cheaper alternative to Anastasia Beverly Hills Brow Pomade? // Maddie's Beauty Spot