Chi Chi Brow Pomade Review – Medium Brown

Chi Chi Cosmetics Brow Pomade in Medium Brown - Cheaper alternative to Anastasia Beverly Hills Brow Pomade? // Maddie's Beauty Spot

Since I first saw on Instagram that Chi Chi was coming out with a Brow Pomade I was incredibly excited as I’ve always held off on getting the Anastasia Beverly Hills Brow Pomade since I couldn’t try out actual colours. It’s a lot of money to fork out without trying it first, considering unless you’re buying from Net-A-Porter they’re $39 online.

The Chi Chi Brow Pomade is not online yet, hence why I can’t link it here, however, it is available at Myer for $14.95 now, and the same at Target soon, from what I’ve heard. This Pomade is described as creamy, and should be used in soft feather strokes to look as natural as possible. I’m not really a fan of the super drawn on brows, as I think they don’t look very flattering. I’ve also had quite a lot of brow, but they are a bit sparse in between hairs so after shaping them, I decided to try out this pomade!

I purchased the Model’s Prefer eye brush at Priceline for $12.99 to use with the pomade after asking on my favourite Facebook group “Instabeautyau” what everyone preferred for pomade. It works fantastically as it’s firm and allows me to make small quick feather strokes in my brows. I start my brows in the middle as I can touch up the front as needed.

The Actual Pomade:

  • Super Creamy – I actually left the lid off for a few hours to dry it out a bit as it’s so creamy.
  • Another creamy tip is, once you have dabbed the brush in the pomade, swipe it across the inside of the lid to get rid of some excess product. You don’t want to be having texta brows!
  • It definitely smudges in the first few seconds, so you have time to play around with it, and get the lines right, and after a few seconds it sets.
  • There are 6 shades, four different shades of brown in “Soft Brown”,  “Medium Brown”, “Dark Brown” and “Black Brown”, and two lighter colours in “Blonde” and “Taupe”. The shade range is a bit disappointing, but what can you say really for a cheaper brand?


  • This actually lasts until I take it off with makeup remover, which I was really impressed with!


  • The pomade doesn’t keep my unruly brows down, so I just use a clear brow gel from Essence, which I think was about $4?
  • I definitely think this could be comparable to the Anastasia Beverly Hill Dipbrow, although since I don’t own it, I can’t say for sure that it is a dupe, but definitely similar enough for a cheaper alternative! If you do have both, let me know what you think?

I rate this brow pomade as 8.5/10 for my first experience into Brow Pomades – it fills in my brows well and once set, does not move. For a budget version, I’m pretty impressed!

Chi Chi Cosmetics Brow Pomade in Medium Brown - Cheaper alternative to Anastasia Beverly Hills Brow Pomade? // Maddie's Beauty Spot




  • This sounds pretty great! I’m curious to see how it compares to the Anastasia one, but when it comes to pomades I don’t think they could be drastically different.

    Tasha // shiwashiful.

    • You’ll have to let me know! I imagine the Chi Chi is more creamy, and I left it out overnight to dry it out a bit more! How different can they be really?

  • I really wish Chi Chi was easier to get hold of in the UK. I have a huge wish list at the minute! x

  • $128132333

    I really want to get my hands on some Chi Chi products, all of their stuff sound amazing 🙂 lovely blog! x

  • I’m still such a noob when it comes to using brow promades! I always end up with too much or random strokes all above my brows haha! I think I need more practice ! DF xo

  • I bought this last week and was so excited to try it! Oh my goodness, I didn’t expect it to be soooo creamy! I definitely need some practise using this as my first go created some serious texta brows! Haha XD

    xo Kat @ Katness

    • Give it a go and see how you like it creamy, if not, just leave it out a few hours to dry a bit 🙂 I start from the middle and don’t really do anything to the front of my brows so it doesn’t look texta-ry!

  • This looks really good on you! I’ll have to check it out when it eventually comes to NZ

  • Sounds fantastic! I use a powder right now for my brows but want to try those twist up pencils!

    Raincouver Beauty

  • I may try this out to see how similar the two are, ABH dipbrow pomade is a holy grail product for me, don’t think I could stop buying it unless the dupe was exact!

    Just Little Things xo