I’m Going Cruelty-Free With Beauty!

Why I'm Going Cruelty Free In Beauty | Maddie's Beauty Spot

Something I have been toying with for months on end is how I can bring myself to wear makeup from brands which test on animals when I am an animal lover and owner myself. I have read so many amazing stories about my beauty blogging friends who have gone cruelty-free and are now spreading this positive message to their readers, and I decided to look further into it. Kate from The Minted Blog went cruelty-free at the beginning of the year, and that’s what first twigged my interest. Next, Sarah from Bows & Pleats transitioned to cruelty-free, and I decided to revisit the idea once I had pestered her with loads of questions about how she was finding it as a beauty lover, and also a beauty blogger. One of my main concerns was that I wouldn’t have enough products or diverse enough collection to keep my readers interested in my content.  Lastly, one of my oldest friends who is vegetarian and a cruelty-free beauty lover, but not a blogger, brought to my attention that the most popular animal that these companies test on is the breed of dog known as a Beagle. As you can see from my opening image, my puppy, Ruby, who I think of more as a daughter and a best friend in our little family rather than a dog, is half beagle, half cavalier.

When I realised this, I literally cried all night and much of the next day. My boyfriend talked through everything with me, completely unbiased. I even had a big chat with my mum, another furbaby lover. I spent days looking into brands I could and couldn’t use before deciding to go cruelty-free.

I already mainly use mid to high-end products for most things, and that’s where most of the cruelty-free stuff I can physically buy in stores are. I’ve never really been interested in indie brands of makeup, to be honest, and I didn’t see myself changing this opinion so I decided I was best off going with the idea of still using mostly products from Mecca, Sephora and Myer as I was before.

Going cruelty-free has meant I have to give up a lot of drugstore favourites as they are just not cruelty-free. Most of the mainstream brands available at the drugstore sell in mainland China, which has a compulsory animal testing law whereby products which are sold on shelves in China must be tested before sold, even if they are sold without animal testing around the world.

Parent Companies

I do choose to support cruelty-free brands that have non cruelty-free parent companies, such as Too Faced which is owned and operated by the Estee Lauder company which is not cruelty-free. This is because I really believe that when these companies make great sales, the parent company will have to attribute some of this to their cruelty-free status.

Brands I can no longer use as they are NOT Cruelty-Free:

  • Estee Lauder
  • Bobbi Brown
  • NARS
  • MAC
  • Benefit
  • Philosophy
  • La Roche Posay
  • Essie
  • Sally Hansen
  • OPI
  • MOR
  • Tresseme
  • Garnier
  • L’Oreal
  • Maybelline
  • Covergirl
  • MaxFactor
  • Origins
  • Bioderma
  • and much more…

Brands I can use because they ARE Cruelty-Free:

  • Too Faced
  • Smashbox
  • Hourglass
  • Urban Decay
  • Bare Minerals
  • Kate Somerville
  • Skinstitut
  • Drunk Elephant
  • Dennis Gross
  • Mario Badescu
  • Stila
  • Glossier
  • Swisse
  • Sukin
  • Kat Von D
  • Anastasia Beverley Hills
  • Charlotte Tilbury
  • Marc Jacobs Beauty
  • Becca
  • Tarte
  • Essence
  • NYX
  • wet N wild
  • IT Cosmetics
  • Pixi
  • Makeup Geek
  • ColourPop
  • BYS Cosmetics
  • Zoeva
  • LUSH
  • So much more!

In terms of Makeup:

I have already started going through my makeup collection and working out what I could reasonably work my way through, and what will be best of being sold or given away. Once I finalise this, I will be creating a “project pan” of non cruelty-free products that I will be using up by 30 June 2018, which is my goal time to be 100% cruelty-free in every aspect. I am working on finding replacements now for things I am super attached to such as my Estee Lauder Double Wear Foundation and NARS Sheer Glow. I’ll be writing posts as I find similar versions in the cruelty-free world.

In terms of Skincare:

As most of the skincare I currently use is Philosophy, Garnier, Bioderma, Estee Lauder, and La Roche Posay, I will be having to make some big changes in my routine. I have already sussed out that Kate Somerville, which I quite like, is cruelty-free, so I will move to a lot of her products, as well as LUSH, Swisse, Sukin, Rosehip Plus, Skinstitut and many others.

In terms of Body Care:

I already use mostly LUSH items in the bath and shower for my body. I do need to find a new body moisturiser as I have literally used MOR for the last eight years and I really don’t know what else is good. Leave me your suggestions below, please!

I am looking into cruelty-free deodorants and toothpaste now as well, and it seems like I can get some great options from Coles and Woolworths, which will be easiest.

In terms of Hair Care:

This will literally be my biggest area of change as I don’t think I own even one item that is cruelty-free. I will be getting rid of items in categories where I have multiples and then using up what is left in each category until I can rebuy cruelty-free. I’m also making a list for my mum, as she is a hairdresser, and can purchase products for me from her specialist supplier in the categories that I need in cruelty-free brands. From what I can tell, there are not a lot of cruelty-free haircare brands available at Priceline and the supermarkets. I’ll be needing shampoo and conditioner, heat protectant, volumising mousse, hairspray, and sea salt spray. I am fairly non-fuss when it comes to my hair routine as my hair has one mode #straightandlimp.

Further Resources:

Where to from here for my blog:

I’ve decided that my new niche as such will be “cruelty-free luxe”. This is mainly because one of my first thoughts, when I transitioned, was not being able to use many of my favourite brands from Mecca, Sephora and department stores. This is simply not true, and Mecca Cosmetica, in particular, is almost 100% cruelty-free in brands stocked. I will still feature exceptional drugstore products which may be dupes for non cruelty-free high-end products. The idea of using 100% indie products which wouldn’t feel like I was spoiling myself when using and buying didn’t appeal to me at all. I use makeup as a luxury and purchase as such.

Last thoughts

I put together a huge bag of products across all categories for friends and family to pick through during this process. I was planning to use up all of my products, both gifted and purchased but I decided I didn’t feel comfortable using it anymore, and to be honest, I wasn’t going to want to review it after opening it. I decided to just keep what I have opened or what I am trying to find a replacement for (like most of my hair products and foundations), rather than passing on products I still love and want to carefully replace. If I tossed or got rid of everything not cruelty-free, I wouldn’t be able to keep up being cruelty-free, I think I would fail.

 

 

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  • Awesome decision you made! It’s very hard to transition from non cruelty free to cruelty free, I tried once but it didn’t work. I’m sure you can do it and you will feel a lot better knowing that you’re not using anymore products that were tested on animals xx

    Carolina’s Makeup Life

  • The Life of Laura

    Such a great decision you’ve made!! I’m excited to see what brands you find that are cruelty free and what products you find to replaced your much loved items at the moment. Can’t wait to read all about your journey!

    Laura || http://www.thelifeoflaura.com.au xx

    • Thanks Laura! It’s definitely a really tough decision but I already feel much less guilt and every time I look at my pupper I am sure it was the right choice for me.
      Thanks for reading!

  • Wendy Quah

    This is definitely a great decision you’ve made! It’s definitely not an easy task but definitely worth it!

    Wendy | http://www.wendyquah.com/

  • Good luck! I’m wanting to make the change, but I’m not sure I’m there yet. For now I just want to make more conscious purchasing decisions. For skincare you should check out Ultraceuticals, cruelty free, Australian owned and effective!

  • This is a great decision, good luck for that. This is so informative post, you have explained everything so well and gave some great options for cruelty frew brands for beauty.